But it was that first time I heard an unfamiliar voice talking to me about Squarespace that I had a feeling things were changing. Reading ads sucks! I speak as someone who has read ads. While I find it a bit sad that most of the ad reads are often no longer done by the hosts themselves and are instead programmatic Spotify ads, I understand that this is a business, and the hosts have limited time to devote to this sort of thing. This almost certainly gets LPN a lot more money and affords it access to much bigger spenders, all while increasing the brand value of the show itself. I've already seen the obvious effects-the show has moved up from online direct-to-consumer products like Quip toothbrushes to virtual advertising juggernauts like the Epic Games Store (and, uh, Trolli gummy worms. On various streams, the hosts of LPOTL have said that Spotify is allowing them to move away from their current ad network partner, which is winding down, to Spotify's lineup of advertisers, which almost certainly means more money. Sure, I couldn't listen in Pocket Casts anymore, but I was prepared to give that up knowing that LPN's staff and creators were getting paid more and taken care of better.īroadly speaking, I'm still supportive of that move today. They'd have been silly to say no, and netted big perks like health insurance for all of their employees and complete creative control over their product. I am a Spotify Premium subscriber, I use Spotify fairly regularly, and while I have my issues with the app, I also have perspective: independent content publishing is a hugely challenging business, and an opportunity like this was a massive win for LPN. I was right there with them, and supported the move. This news upset more than a few of the show's fans-this was inevitable-but in general I think Marcus, Ben, and Henry (the flagship show's three hosts and LPN's co-founders) did a great job getting fans on board with the transition.
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